SAME COFFEE — NEW LOOK
Same Great Coffee, Fresh New Names: The Stories Behind the Blends

Same Great Coffee, Fresh New Names: The Stories Behind the Blends

At Rosso, coffee has always been about connection.

It’s not just a drink—it’s a part of life’s quiet moments, joyful celebrations, and everything in between. Over the years, we’ve strived to craft coffee that enhances these moments, blending quality and care into every sip.

Now, as part of our commitment to creating deeper connections with you, we’ve refreshed the names of our core coffees. Each name reflects the feelings and rituals these coffees inspire, helping tell the stories behind the blends you’ve come to know and love.

 

 

Why the New Names?

Coffee is personal. It’s woven into our daily routines and cherished experiences. With these new names, we wanted to celebrate the emotions and moments that our coffees bring to life.

  • Stronger Emotional Connections: Each name now mirrors the feelings our blends evoke—from the cozy retreat of Hideaway to the energizing rhythm of Two Wheel.

  • A Unified Story: Together, these names tell a cohesive story that reflects who we are as a brand and what we stand for.

  • Your Favourite Coffee, Just Reimagined: Rest assured, the coffee itself hasn’t changed. This is about bringing clarity and storytelling to the quality you’ve always trusted.

 

 

Meet the Blends: Stories Behind the New Names

Old Name

New Name

Story

Basecamp

Hideaway

Imagine a cozy retreat, where the rich warmth of dark chocolate and molasses wraps around you like a comforting blanket. Hideaway is the blend for those moments when you need to escape the noise and find your quiet corner of the world. Our darkest roast. 

Turning Point

Homebody

There’s something magical about routine—like the familiarity of a cup brewed just the way you like it. Homebody captures that feeling of warmth and comfort, blending dark chocolate and roasted nuts into a coffee that feels like your favourite spot on the couch. Our medium roast

Two Wheel

Two Wheel

Think of the balance and joy of cruising on two wheels, wind in your hair, the world moving effortlessly beneath you. Two Wheel is that same smooth and energizing experience in espresso form, with its bright citrus notes and sweet undertones. Pairs perfectly with milk & our house espresso at each of our cafes.

Day Tripper

Daydream

Daydream is the promise of a fresh start—a light roast that’s as vibrant as a sunlit morning. With notes of peach cobbler and a refreshing citrus twist, it’s a coffee that lifts your spirits and awakens the possibilities of a new day. Our lightest roast, ready for adventure.

Decaf

Off Hours

Off Hours is for the moments when you want the comfort of coffee without the caffeine—late-night conversations, quiet evenings, or a peaceful pause in your day. With milk chocolate richness and subtle fruit undertones, it’s decaf done right.

 

 

What These Changes Mean for You

This refresh is about making your experience with Rosso even better:

Clearer Stories: Every name and design helps you connect more deeply with the coffee you’re enjoying.

 

Celebrating Rituals: From the warmth of Hideaway to the bright adventure of Daydream, these names reflect the role coffee plays in life’s moments.

 

Trust & Consistency: The blends remain the same. It’s still the coffee you’ve trusted and loved—now with a story that matches its quality.

 

 

Let’s Explore Together

We hope these new names invite you to rediscover your favourite blends and experience them in a whole new way. Whether you’re seeking a moment of peace, a burst of energy, or something in between, there’s a Rosso coffee for every chapter of your story.

Shop the Core Lineup

Thank you for sharing your rituals with us, and for letting Rosso be part of your life’s moments.

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